RESEARCH 

MANUSCRIPTS IN THE REVIEW PROCESS (*denotes equal contribution)

Sieow, Justin* and Ksenia Sergueeva*, "Teaching Case Assignments with Tech," (Under 2nd round review (Minor Revision; Marketing Education Review)

Sergueeva, Ksenia, and Chen Wang, "Tech and Sustainable Choices," (Preparing for submission; target Psychology & Marketing).

Sergueeva, Ksenia, and Chen Wang, “Gender Stereotypes and Tech," (Preparing for submission; target Marketing Letters) 

Sergueeva, Ksenia*, and Gabriel Gonzales*, "AI and Secondhand Consumption" (Preparing for submission; target Journal of Consumer Psychology)

WORK IN PROGRESS ( *denotes equal contribution)

Sergueeva, Ksenia* and Justin Sieow*, “Gendered Brand Representation and Tech Platforms,” 4 studies completed; data collection in progress. 

Gonzales, Gabriel*, Ksenia Sergueeva*, and Justin Sieow, "The Impact of Product Appraisals on Consumers," data collection in progress. 

Sergueeva, Ksenia and Jillian Hmurovic, "Communication Modality and User-Generated Content," data collection in progress. 

Sergueeva, Ksenia, "Digital Behavior," in preparation for field data collection. 

JOURNAL PUBLICATIONS

Sergueeva, Ksenia, Shaw, Norman, and Seung Hwan (Mark) Lee (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37, 46-60.  

          *Recognized as top downloaded journal paper (2020-2021, 2021-2022)

Shaw, Norman and Ksenia Sergueeva (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.

          *Recognized as top cited journal paper (2019-2020, 2020-2021, 2021-2022)

         *Impact factor: 31.0; ABDC Journal List: A

Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Ksenia Sergueeva (2018). “Guerrilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.

Lee, Seung Hwan (Mark) and Ksenia Sergueeva (2017). “Chewing increases consumers' thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132.

        *ABDC Journal List: A

       *Recognized nationally (Canada) at over 50+ media outlets.

Lee, Seung Hwan (Mark), Ksenia Sergueeva, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.  

Lee, Seung Hwan (Mark) and Ksenia Sergueeva, (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.”  Journal of Advancement of Marketing Education, 25.

Lee, Seung Hwan (Mark), Smith, Donna, and Ksenia Sergueeva (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.

OTHER PUBLICATIONS 

Shaw, Norman, Brenda Eschenbrenner, and Ksenia Sergueeva, (2022). "Online Shopping During COVID-19: A Comparison of USA and Canada." In International Conference on Human-Computer Interaction, pp. 510-525. Cham: Springer International Publishing. 

Shaw, Norman, and Ksenia Sergueeva, (2017). "Mobile shopping should be useful, convenient and fun!." In International Conference on HCI in Business, Government, and Organizations, pp. 81-94. Cham: Springer International Publishing.

Sergueeva, Ksenia, and Norman Shaw, (2017). "Improving healthcare with wearables: overcoming the barriers to adoption." In International Conference on HCI in Business, Government, and Organizations, pp. 209-223. Cham: Springer International Publishing.

Sergueeva, Ksenia, and Norman Shaw, (2016). "Wearable technology in hospitals: overcoming patient concerns about privacy." In International Conference on HCI in Business, Government, and Organizations, pp. 446-456. Cham: Springer International Publishing.