JOURNAL PUBLICATIONS
Sergueeva, Ksenia, Shaw, Norman., and Seung Hwan (Mark) Lee (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37, 46-60.
*Recognized as top downloaded journal paper (2020-2021, 2021-2022)
Shaw, Norman and Ksenia Sergueeva (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.
*Recognized as top cited journal paper (2019-2020, 2020-2021, 2021-2022)
*Impact factor: 18.958; 5-Year Impact factor: 16.580; ABDC Journal List: A
Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Ksenia Sergueeva (2018). “Guerilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.
Lee, Seung Hwan (Mark) and Ksenia Sergueeva (2017). “Chewing increases consumers' thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132.
*Recognized Nationally (Canada) at over 50+ media outlets.
Lee, Seung Hwan (Mark), Ksenia Sergueeva, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.
Lee, Seung Hwan (Mark) and Ksenia Sergueeva, (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.” Journal of Advancement of Marketing Education, 25.
Lee, Seung Hwan (Mark), Smith, Donna., and Ksenia Sergueeva, (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.
MANUSCRIPTS IN PREPARATION
Sergueeva, Ksenia, and Chen Wang, "Can AI Help Me Make Green Choices?" in preparation to submit to a journal.
Sergueeva, Ksenia, and Chen Wang, “The Impact of Voice Assistant Gender on its Evaluation,” under review.
Lee, Seung Hwan (Mark), Ksenia Sergueeva, Maria Kandaurova, Tom Griffin, Frederic Dimanche, Daniel A. Guttentag, Juleigh Giberson, “Virtual Reality Enhances Visual Content Comprehension and Memory of Tourism Destinations,” in preparation to submit to the Journal of Business Research.
Shaw, Norman, Ksenia Sergueeva, Taylor Benoit, and Annie Bird, “Adding ubiquity to Diffusion theory: the success of M-Pesa adoption,” in preparation to submit to the Journal of Retailing and Consumer Services.
Lee, Seung Hwan (Mark), Katherine Newton, Janice Rudkowsky, Jacqueline Hogue, Ksenia Sergueeva, & Polina Ratnichkina, “Participation in Marketing Classes: Pitfalls and Student-Suggested Solutions,” in preparation to submit to the Journal of Business Education.