RESEARCH 

JOURNAL PUBLICATIONS

Sergueeva, Ksenia, Shaw, Norman, and Seung Hwan (Mark) Lee (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37, 46-60.  

          *Recognized as top downloaded journal paper (2020-2021, 2021-2022)

Shaw, Norman and Ksenia Sergueeva (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.

          *Recognized as top cited journal paper (2019-2020, 2020-2021, 2021-2022)

         *Impact factor: 18.958; 5-Year Impact factor: 16.580; ABDC Journal List: A

Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Ksenia Sergueeva (2018). “Guerrilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.

Lee, Seung Hwan (Mark) and Ksenia Sergueeva (2017). “Chewing increases consumers' thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132.

        *Recognized nationally (Canada) at over 50+ media outlets.

Lee, Seung Hwan (Mark), Ksenia Sergueeva, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.  

Lee, Seung Hwan (Mark) and Ksenia Sergueeva, (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.”  Journal of Advancement of Marketing Education, 25.

Lee, Seung Hwan (Mark), Smith, Donna, and Ksenia Sergueeva (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.

MANUSCRIPTS IN THE REVIEW PROCESS (*denotes equal contribution and authorship)

Sergueeva, Ksenia, and Chen Wang, “Gender and Tech” under review at a journal. 

Sergueeva, Ksenia, and Chen Wang, "Tech and Sustainable Choices" in preparation to submit to a journal. 

Sieow, Justin* and Ksenia Sergueeva*, "Teaching with Tech", in preparation for submission to a journal. 

WORK IN PROGRESS ( *denotes equal contribution)

Sergueeva, Ksenia*, and Gabriel Gonzales*, "Tech and Sustainable Consumption," data collection in progress. 

Sergueeva, Ksenia* and Justin Sieow*, “Gender, Tech, and Task,” data collection in progress.

Gonzales, Gabriel* and Ksenia Sergueeva*, "Finances, Technology, and Consumers" data collection in progress. 

Sergueeva, Ksenia and Jillian Hmurovic, "Communication Modality and User-Generated Content," data collection in progress. 

Sergueeva, Ksenia, "Digital Behavior," in preparation for field data collection.