RESEARCH 

JOURNAL PUBLICATIONS

Sergueeva, Ksenia, Shaw, Norman, and Seung Hwan (Mark) Lee (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37, 46-60.  

          *Recognized as top downloaded journal paper (2020-2021, 2021-2022)

Shaw, Norman and Ksenia Sergueeva (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.

          *Recognized as top cited journal paper (2019-2020, 2020-2021, 2021-2022)

         *Impact factor: 18.958; 5-Year Impact factor: 16.580; ABDC Journal List: A

Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Ksenia Sergueeva (2018). “Guerrilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.

Lee, Seung Hwan (Mark) and Ksenia Sergueeva (2017). “Chewing increases consumers' thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132.

        *Recognized nationally (Canada) at over 50+ media outlets.

Lee, Seung Hwan (Mark), Ksenia Sergueeva, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.  

Lee, Seung Hwan (Mark) and Ksenia Sergueeva, (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.”  Journal of Advancement of Marketing Education, 25.

Lee, Seung Hwan (Mark), Smith, Donna, and Ksenia Sergueeva (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.

MANUSCRIPTS IN THE REVIEW PROCESS

Sergueeva, Ksenia, and Chen Wang, “The Impact of Voice Assistant Gender on its Evaluation,” under review. 

Sergueeva, Ksenia, and Chen Wang, "Can AI Help Me Make Green Choices?" in preparation to submit to a journal. 

Sergueeva, Ksenia, and Gabriel Gonzales, "Buying and AI, in Sustainable Consumption,"  in preparation to submit to a journal.

WORK IN PROGRESS

Sergueeva, Ksenia and Jillian Hmurovic, "Communication Modality and User-Generated Content," data collection in progress. 

Sergueeva, Ksenia and Justin Sieow, “Gender and AI,” data collection in progress.

Sergueeva, Ksenia and Farhana Nusrat, "Female Consumers," in preparation for field data collection. 

Gonzales, Gabriel and Ksenia Sergueeva, "Selling and AI, in Sustainable Consumption," data collection in progress. 

Yin, Wenyan and Ksenia Sergueeva, "Consumers and Safety", in preparation for field data collection.