RESEARCH 

JOURNAL PUBLICATIONS

Sergueeva, Ksenia, Shaw, Norman, and Seung Hwan (Mark) Lee (2020), “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Science, 37, 46-60.  

          *Recognized as top downloaded journal paper (2020-2021, 2021-2022)

Shaw, Norman and Ksenia Sergueeva (2019), “The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value.” International Journal of Information Management, 45, 44-55.

          *Recognized as top cited journal paper (2019-2020, 2020-2021, 2021-2022)

         *Impact factor: 18.958; 5-Year Impact factor: 16.580; ABDC Journal List: A

Lee, Seung Hwan (Mark), Hoffman, Doug, Chowdhury, Shahin, and Ksenia Sergueeva (2018). “Guerrilla Marketing as Marketing Communication Using Video Documentary to Capture Unconventional Marketing Campaigns.” Marketing Education Review, 1-5.

Lee, Seung Hwan (Mark) and Ksenia Sergueeva (2017). “Chewing increases consumers' thought-engagement during retail shopping.” Journal of Retailing and Consumer Services, 35, 127-132.

        *Recognized nationally (Canada) at over 50+ media outlets.

Lee, Seung Hwan (Mark), Ksenia Sergueeva, Mathew Catangui, and Maria Kandaurova (2017), “Assessing Google Cardboard Virtual Reality as a Content Delivery System in Business Classrooms.” Journal of Education for Business, 1-8.  

Lee, Seung Hwan (Mark) and Ksenia Sergueeva, (2017). “Pictures are Worth a Thousand Words: Using Photographic Narrative Inquiry to Identify Retail Atmospherics.”  Journal of Advancement of Marketing Education, 25.

Lee, Seung Hwan (Mark), Smith, Donna, and Ksenia Sergueeva (2016). “What Do Students Think About Group Work in Business Education? An Investigation into the Benefits, Challenges, And Student-Suggested Solutions.” Journal of Education for Business, 1-7.

MANUSCRIPTS IN THE REVIEW PROCESS

Sergueeva, Ksenia, and Chen Wang, “What about the Male Alexa?” under review at a journal. 

Sergueeva, Ksenia, and Chen Wang, "Can AI Help Me Make Green Choices?" in preparation to submit to a journal. 

WORK IN PROGRESS ( * denotes equal contribution)

Sergueeva, Ksenia*, and Gabriel Gonzales*, "Authenticity in Sustainable Consumption,"  data collection in progress.

Gonzales, Gabriel* and Ksenia Sergueeva*, "Consumers and Technology in Sustainable Consumption," data collection in progress. 

Sergueeva, Ksenia* and Justin Sieow*, “Beyond the Function of AI,” data collection in progress.

Sergueeva, Ksenia and Jillian Hmurovic, "Communication Modality and User-Generated Content," data collection in progress. 

Sergueeva, Ksenia, "Female Consumers," in preparation for field data collection. 

Sergueeva, Ksenia and Justin, "Group projects with AI," data collection in progress.

Sieow, Justin and Ksenia Sergueeva, "Teaching Online with AI", data collection in progress.